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watermark
A mark in paper that becomes visible when it is held up to the light.
Wavelength
A measurement used to describe the colour of light. A wave length is the distance between
peaks in a wave of light. Our eyes translate specific wavelengths of light into colours.
Web Printing Press
A printing press that prints on a continuous role of paper. The paper is trimmed as it
comes of the press.
web-fed press
A press printing continuously on a web, or roll, of paper.
Web site
A location on the World Wide Web specific to an individual, organisation, or corporation.
Web sites are used for everything from recording a family's activities and describing a
nonprofits goals to selling clothing through online catalogues and distributing up-to-date
news. An Internet address starting with http://www indicates a Web site.
wet-on-wet
Printing in which the first colour of ink is still wet when the next is printed.
White Point
In monitor calibration: white point is the colour of "pure" white (RGB
255:255:255) on your monitor, expressed as an absolute temperature (in degrees Kelvin).
Adjusting the white point of your monitor allows you to ensure that on-screen colours
appear correct given the lighting in your work environment. See also Colour
Temperature.
white space
The blank area on a page where text and illustrations are not printed; an important
graphic element in page design.
widow
A single word or part of a word ending a paragraph of type. As a rule, the spacing between
letters is adjusted to absorb such material into the main body of the paragraph.
word spacing
Adjusting the average distance between words to improve legibility or to fit a block of
text into a given amount of space.
work-and-turnable
A type of sheet-fed printing in which front and back images share a single plate. The
sheet is printed on one side, flipped head over heels, and printed on the other side.
After flipping, the paper has a new leading edge, where it is gripped for handling, so
allowances must be made for two gripper edges.
work-and-turn
Another type of sheet-fed printing in which front and back images share a single plate.
The sheet is printed on one side and then turned right over left so that the back can be
printed. This does not change the paper's leading edge, where it is gripped, so only one
gripper edge is needed.
wrong-reading
A reversal of the original image or type, as if viewed in a mirror.
World Wide Web
The part of the Internet that lets users anywhere view information and exchange data. The
World Wide Web, also referred to as WWW or the Web, consists of sites for various
individuals, organisations, and companies. Web sites usually contain text, images, and
links to additional inforrnation. The World Wide Web is currently the most popular, and
accessible, way to distribute electronic documents.
WYSIWYG
Pronounced "wysiwyg," an acronym for "what you see is what you get."
What you see on the computer screen corresponds to what you will get as printed output.
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